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Customer experience is at the heart of any successful business. Yet the question that arises is: how can you improve this experience in a meaningful and effective way? An increasingly popular answer to this question is the use of conversational artificial intelligence (AI). In this article, we’ll explore how conversational AI can transform your relationship with customers, improve customer satisfaction, and drive business growth.

What is conversational AI?

Conversational AI is a technology that allows machines to communicate naturally with humans. It uses advanced algorithms, such as natural language processing (NLP) and voice recognition, to understand and respond to customer requests like a human would. This means that chatbots and virtual assistants can have realistic conversations with customers, using natural language and understanding the context of the conversation.

What is Conversational Design or Conversational UX?

Conversational Design, also called Conversational UX , is a design approach focused on creating fluid, efficient and natural interactions between users and computer systems, particularly through conversation-based interfaces, such as chatbots, voice assistants and messaging apps.

The main goal of Conversational Design is to improve the user experience (UX) by making exchanges between humans and machines more intuitive, engaging and satisfying. This approach takes into account the following aspects:

  • Natural language understanding 

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